Indian Wells Golf Resort

A t most golf courses, the pro shop holds a unique position in the golfer's experience be- cause it is their first touch point with the facility. For golfers playing an Indian Wells Golf Resort, their intro- duction to the 36-hole venue ranks among the best in the game. The shop at Indian Wells Golf Resort has been honored the past two years with the Association of Golf Merchan- disers Platinum Award, given to the top 100 golf shops around the world. Merchandise Manager Pam Vincent and a team of talented retail spe- cialists are responsible for running the award-winning shop, and they take pride in providing visitors the best possible ex- perience, whether they're looking for a logoed golf shirt, custom club fitting or anything in between. "We are extremely proud to be a top 100 golf shop," Vincent said. "The IWGR golf shop is 3,500 square feet and ab- solutely gorgeous. We take pride in our product assortment and merchandising – and focus on cleanliness and organization at all times." Vincent has overseen the shop for more than three years and is responsible for buying and inventory management of all apparel, accessories and hard goods. While she started her professional ca- reer by following her father and grandfa- ther into banking, she was introduced to the golf and retail worlds by her mother- in-law, and quickly fell in love. Before coming to Indian Wells, she worked as a sales rep for various golf apparel brands for 30 years. She has her finger on the pulse of what's hot in golf hard goods and apparel, so shoppers will find traditional brands such as Titleist, FootJoy and Ralph Lauren, but also newer offerings such as Vuori, johnnie-O, Bad Birdie and Lululemon. Vincent gave credit to three retail spe- cialists who serve as her right-hand women in the golf shop and are the friendly and helpful faces that guests see each time they visit: Eileen Doerschler, Laura Van Paemel and Julie Perales. "Our team is happy to see each guest, and even more happy to help them with anything they need," Vincent explained. "Our staff is extremely knowledgeable about the brands we carry, so we can help guests understand what they'll need to know. They are confident answering ques- tions for guests, but most importantly they care. We love what we do and it shows." TOP SHOP Retail team provides an award-winning experience MEET THE TEAM From left: Julie Perales, Pam Vincent and Eileen Doerschler. CLICK HERE to visit the indian wells golf resort online store "We take pride in our product assortment and merchandising – and focus on cleanliness and organization at all times." – Pam Vincent Merchandise Manager

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