THE GOLF SHOP
FUN IN THE SUN
Keep cool and safe on the course with summer apparel
W
ith rising temperatures
and longer days ahead,
golfers are looking for-
ward to swinging into summer at In-
dian Wells Golf Resort.
As guests gear up for a gorgeous
day on the course, outdoor safety pre-
cautions are vital in order to beat the
heat and harsh rays of the sun.
Fortunately, the golf shop show-
cases plenty of sun-protectant gear.
"I basically buy golf apparel and
styles featuring UPF 50+ protection all
year long," said Merchandising Man-
ager Pamela Vincent.
While both SPF (Sun Protection Fac-
tor) and UPF (Ultraviolet Protection
Factor) are used to measure sunburn
protection, SPF measures the effective-
ness of sunscreens, whereas UPF was
created for sun protective fabrics.
The UPF 50+ number is vital for in-
dicating just how much radiation a
fabric allows to reach your skin. For
example, a UPF 50 fabric blocks 98%
of the sun's rays, allowing two percent
to penetrate, reducing exposure risk
significantly.
The golf shop features an array of
sun-protective gear including polos,
arm sleeves and skincare products by
brands Peter Millar, SParms and Aloe
Up. The shop also features IBKUL
products, made with wicking antimi-
crobial fabric to keep golfers odor-free
during those hot and humid days.
Guests can further accessorize their
game in luxury headgear brands
Aussie Chiller and Imperial Headwear,
which contain perforated fabrics and
mesh side panels with moisture-acti-
vated cooling technology.
Not only does Vincent carefully
hand-pick apparel made to safeguard
your skin when soaking up the sun,
but introducing seasonal trends such
as "lighter colors in the summer as op-
posed to darker shades during the
winter" is equally as essential.
So if you're looking to brighten up
your game, then stop by the golf shop
to prepare for hours of fun in the sun!
VISIT THE INDIAN WELLS GOLF RESORT ONLINE STORE
