THE GOLF SHOP
PLAYING IN PARADISE
I
ndian Wells Golf Resort is thrilled to
introduce the all-new Paradise Collec-
tion by Amy Sport, available in the
golf shop beginning March 9.
Launched in 2017 by Amy Lipton,
Amy Sport was created after Lipton was
unable to find fashionable high-perfor-
mance athletic wear for petite women.
With a full understanding that the
word "petite" may deter women from
showing interest in the brand, Lipton as-
sures that the term is still very inclusive
to all body types.
"If you think being petite just means
standing 5'4" tall or under or wearing a
size 2, then think again," said Lipton,
who lives in Palm Desert. "The truth is,
petite is a proportion and not just a size."
Not only does Lipton pride herself in
creating apparel suitable for a range of
female figures, but her styles are de-
signed to have multipurpose appeal that
can take women from the court or
course, to cocktails, from the studio to
the street or "wherever your heart de-
sires," says Indian Wells Golf Resort
Merchandise Manager Pam Vincent.
Proudly made in the United States,
Amy Sport products are specially crafted
with stretch fabrics and figure-flattering
shapes that provide all-day comfort and
support.
The luxury women's apparel line will
debut pieces from the collection that in-
clude an array of sleeved and sleeveless
tops, skorts and outerwear during a fash-
ion show luncheon also held on the
brand's release day.
In honor of the fashion spectacle, Vin-
cent has put together a special post-show
event that includes "complimentary bub-
bles in the golf shop for those ladies who
would like to shop," she said.
.............................................................
> For more information, call the golf
shop at (760) 834-3800.
New women's
luxury apparel
collection
debuts in the
golf shop
VISIT THE INDIAN WELLS GOLF RESORT ONLINE STORE
The all-new
Paradise
Collection by
Amy Sport.
