Indian Wells Golf Resort

Indian Wells Insider - December 2013

Indian Wells Golf Resort

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THE COURSE BOOK A TEE TIME M SPEEDING UP PLAY New program rewards golfers who finish on time ost golfers would be hard-pressed to find a more hot-button issue than pace of play. "It's one of the biggest problems in our industry," says Director of Golf Joe Williams. "We have to do a better job of getting golfers around the course in an expedited fashion. And we are fully committed to doing just that here at Indian Wells." That's the impetus for the club's new Pace of Play Program. Here's how it works: There is a "time par" for each group to complete their round. For the Players Course, it's 4 hours and 29 minutes. For the Celebrity Course, it's 4 hours and 33 minutes. The goal is to finish your round under par. "We assembled a Pace of Play committee made up of all departments throughout the facility," Williams said. "The best promotion we came up with involved working with the Food and Beverage department. We tell players on the first tee that if they match or beat their 'time par' they can reCLICK carts plays the USGA's TO WATCH ceive an order of nachos USGA'S "WHILE "While We're Young" or chicken wings or a WE'RE YOUNG" campaign on certain Grey Goose cocktail for VIDEOS! holes featuring segments the reduced cost of $4.29 with Arnold Palmer, Tiger or $4.33, depending on what Woods and Clint Eastwood. course they played." 9 The club identified the six The promotion is good for the slowest-playing holes on each entire foursome. of the courses and took steps to But the club's effort to speed improve pace of play on those things up on the course doesn't holes, such as removing excess stop there. For example: brush and widening fairways. 9 The GPS system on the golf Par for the course has taken on new meaning at Indian Wells. 9 Seven sets of tees on the Players Course and five sets on the Celebrity Course encourage golfers to "Play It Forward." "So far we're having great success," Williams said. "We've seen a decrease in the time it takes to play 18 holes anywhere from six to 11 minutes on average." The Pace of Play Program began Oct. 1 and will continue at least through the end of the year. CLICK FOR VIRTUAL TOUR OF CELEBRITY COURSE • CLICK FOR TOUR OF PLAYERS COURSE

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