GAME IMPROVEMENT
BOOK
A TEE
TIME
W
FIT TO A TEE
Callaway Performance Center can equip golfers with clubs that are a perfect match
e've all seen it before – that really
tall guy standing
on the tee box awkwardly
swinging his off-the-shelf
clubs made for regular guys.
Marissa Patterson-Egner is
out to change that. As the person in charge of custom fitting, it's her job at the
Callaway Performance Center
at Indian Wells Golf Resort to
help tall golfers, short golfers
and everyone in between find
the right set of clubs.
"Properly fitted clubs make
a big difference in a golfer's
swing because of the effect on
posture, which is so important," Marissa said.
Indian Wells is home to one
of 16 Callaway Performance
Centers in the nation. It al-
CLICK HERE to watch a video of
the Callaway Performance Center
lows golfers to be fitted for
Callaway clubs of all types.
Marissa excelled at golf in
high school and at Fresno
State, where she studied marketing. Working for Callaway
allows her stay in the game
and use the skills she learned
in college.
Marissa, with cameras and
simulators, shows golfers the
effects of using properly fitted
clubs.
"We can test a golfer's
equipment side-by-side with
Callaway equipment," she
said. "You can see how the
ball reacts at different impact
positions."
Additionally, club technology changes rapidly and
Marissa must stay on top of
the latest gear and how it impacts a player's swing.
"Fitting is a constant learning process," she said. "Technology changes every year.
I'm constantly researching
new shafts, new grips, new
products and how they benefit the customer."
The 90-minute, $100 fitting
can make all the difference,
Marissa said. After a fitting,
clubs are often sent directly
from Callaway Golf to the
customer.
VISIT OUR ONLINE E-STORE
CLICK ON THE LINKS BELOW FOR
DETAILS OR TO BUY THESE ITEMS:
v 2013 IW Platinum Card
v Callaway X Utility Prototype
v Golf Clubs
v Gift Cards
v Merchandise
v Headwear
v Men's apparel
v Women's apparel
v $50 IW Gift Card
CLICK FOR FULL DETAILS ON THE INDIAN WELLS CALLAWAY PERFORMANCE CENTER